Quality Link Building Services and Search Engine Ranking

To earn high ranking position in search engines, the most important aspect is quality link building to your website.

Link building simply means, a search engine observes your link from another website to your website as a vote of confidence.

For years, link building, quality SEO backlinks remain the fundamental element of SERP.

Over the course of time, Google has significantly changed its algorithm to evaluate link building.

Historically, external links pointing towards a website didn’t hurt the site. However, with the Penguin filter, Google not just discounts unnatural links but punishes the website. It is therefore very important to create a proper link building strategy so that links created by webmasters wouldn’t haunt them in future.

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Key Factors of Link Building Strategies

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Link building is not about volume but search engines consider authenticity and reputation of websites that point links to your website.

Some of the important aspects of link building are as follows:

• Websites linking to your website must be authentic and trusted. Google prefers the voice of referrers.

• It is also important how much relevant your theme with the referrer’s website.

• Content is a part of link building process, and search engines evaluate how much value the accompanying content holds.

• Anchor text, which is the word that the link is embedded behind.

• Search volume and search intent for followed keywords and expressions.